What's an Advergame?
The impact and value of casual advergames comes in their ability to deliver marketing messages in unique and engaging ways that cause players to interact positively.
Gamelin Brings Change to the Advergaming WorldDespite all the game choices, onsite banners, branding options, high-end graphics and videos and animations, most advergaming solutions have not fully delivered the goods.
To be successful, static game page borders and stand-alone product placements are no longer sufficient. A better level of engagement with players has become increasingly more important. Advergames need to become more effective in bridging the gap between the high quality game play users seek and the market-oriented information companies want them to know.
To offer greater value, advergames need to deliver more - much more. It is a tall order - but Gamelin's advergames are up to the challenge.
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